This article is a guest post by Lisa Crilley Mallis of SystemSavvy Consulting, LLC.
How often do you attend networking events or workshops full of potential clients? You know that stack of business cards you accumulate by the time you leave – what do you do with those? (more…)
Building an online presence is no longer an option. It’s really a necessity if you want to be seen among your target market and generate leads.
You’ve been in business for a few years now, and you’ve managed to get by without a marketing plan. Why take the time and effort to create one now? Will it really make a difference in your business?
You’ve reached a point in your law practice where your time is allocated to running the business. The attorneys and your support staff are busy with the client load, which is great. This is a fantastic place to be in.
The internet has made marketing campaigns far more trackable and measurable. You no longer have to make an educated guess about whether or not a campaign performed.
The data you can collect is incredibly detailed and valuable, but it can be overwhelming if you’re unsure where to focus your attention.
I was recently featured as a guest on the Law Business Podcast! I had a great conversation with the host, Borbala Banto, about the power of inbound marketing and how law firms can use a digital strategy to grow the practice.
Is your inbox feeling a little crowded? I know many entrepreneurs feel this way so they decide that emailing their subscribers less frequently (or not at all) is the best course of action.
You know that you need to be building a strong web presence because the vast majority of consumers looking for a product or service use the internet for research.
Search engine optimization or SEO is an important part of law firm marketing. Those wanting to capture more traffic and leads place an emphasis on SEO within their overall marketing strategy. It helps ensure visibility among people who are actively looking for legal representation through internet searches.
Building a well-designed, visually appealing website takes time. It’s the foundation of your digital marketing strategy, so you want to do it right. You have to consider your target market, potential keywords and how to best communicate your value proposition – certainly not something that can be in one brief planning session!