How to Deal with Internet Trolls

How to Deal with Internet Trolls

There may come a time when your small business has to deal with the dreaded internet troll. An internet troll is someone who may have had a negative experience with your company, and they take their grievances to the internet by posting inflammatory statements or...
Marketing During COVID-19: Advice and Best Practices

Marketing During COVID-19: Advice and Best Practices

Organizations Can Not Only Survive, But Thrive In April of 2009, I took a crazy leap of faith and started Hersh PR and Marketing. I was 23 years old, essentially fresh out of college and I had no idea how the Great Recession would play out. Fast forward to 2020 and...
Why You Need to Use the Facebook Pixel

Why You Need to Use the Facebook Pixel

Back in 2015, Facebook introduced their new Facebook Pixel. You’ve probably heard of Google Analytics, and are aware of how adding this code to your website allows you to track how many times certain pages on your site have been viewed. The Facebook Pixel takes...
How to Handle Customer Complaints

How to Handle Customer Complaints

It happens to every business at one time or another. A customer, unhappy with a particular experience with your company, leaves a scathing comment online for all the world to see. Whether what they’ve said is true or not, the comment is now live on your website...
Brand Ambassadors 101

Brand Ambassadors 101

Today, more and more small business are utilizing brand ambassadors as a means of spreading the word about their products or services. A brand ambassador is an unpaid volunteer who fully believes in your company and embodies your identity and values, and wants to help...
A Common Misconception About Hiring a Marketing Agency

Why Marketing Decisions Should Be Data-Driven

More than ever, today it’s vital that companies understand the who, what, where, when and how of their marketing efforts. However, it’s not uncommon for a business to feel that once a marketing campaign has been even somewhat successful, those results are...