How to Handle Customer Complaints

How to Handle Customer Complaints

It happens to every business at one time or another. A customer, unhappy with a particular experience with your company, leaves a scathing comment online for all the world to see. Whether what they’ve said is true or not, the comment is now live on your website...
Brand Ambassadors 101

Brand Ambassadors 101

Today, more and more small business are utilizing brand ambassadors as a means of spreading the word about their products or services. A brand ambassador is an unpaid volunteer who fully believes in your company and embodies your identity and values, and wants to help...
Why Marketing Decisions Should Be Data-Driven

Why Marketing Decisions Should Be Data-Driven

More than ever, today it’s vital that companies understand the who, what, where, when and how of their marketing efforts. However, it’s not uncommon for a business to feel that once a marketing campaign has been even somewhat successful, those results are...
Quick & Easy Online Event Promotion

Quick & Easy Online Event Promotion

People aren’t hanging up posters all over town to promote their events anymore. Today Sandro shares a few quick and easy tips to help you get more people through the door of your event! Sandro mentions two websites: Easy Schema Markup for your website to promote...