WordPress Websites: What to Look for in a Web Design Company
Having a strong website is important because it’s often the first impression you will make on potential customers. Whether they found you through a search engine or through a link shared by a connection, your website is typically the first point of contact.
5 Easy Ways to Generate More Website Traffic
The internet is crowded. You have to work hard to get your message and your brand in front of consumers. If you want to generate more website traffic, you need a clear strategy.
5 Common Problems with SMB Websites + How to Fix Them
Your website is a critical touch point in your sales process, giving you the opportunity to connect with potential customers and demonstrate your ability to deliver an amazing service. Maintaining a website that connects with and converts leads is crucial to growing your business.
Why Website Content Matters + How to Update It
A well-rounded digital marketing strategy includes many elements. From paid advertisements to organic search engine marketing, your brand needs to be present and visible on numerous channels. However, there is an underlying component that fuels it all: content.
9 digital marketing metrics you should start tracking in 2016
The internet has made marketing campaigns far more trackable and measurable. You no longer have to make an educated guess about whether or not a campaign performed. The data you can collect is incredibly detailed and valuable, but it can be overwhelming if you’re...
5 common myths about SEO for law firms
Search engine optimization or SEO is an important part of law firm marketing. Those wanting to capture more traffic and leads place an emphasis on SEO within their overall marketing strategy. It helps ensure visibility among people who are actively looking for legal...
Convert more leads with this law firm internet marketing tip
Building a well-designed, visually appealing website takes time. It’s the foundation of your digital marketing strategy, so you want to do it right. You have to consider your target market, potential keywords and how to best communicate your value proposition –...
10 must-haves for law firm internet marketing success
Internet marketing helps law firms attract new leads and clients. It’s an effective option because you’re able to reach a large audience. Many firms rely on the partners to bring in new business, but a group of partners doesn’t have the same reach as the internet. ...
How law firm SEO can generate better leads
The longstanding way to grow a law practice is through word-of-mouth referrals. Leveraging your network is a smart strategy, one that you should continue to use to drive business. But it shouldn’t be your only source of business. It’s scary to think how many...
23 digital marketing ideas for law firms you can use right now
As more law firms embrace digital marketing, many managing partners are beginning to understand its potential. Building a strong internet presence allows you to reach a larger audience than say networking. That’s because more and more consumers go to the internet...