WordPress Websites: What to Look for in a Web Design Company
Having a strong website is important because it’s often the first impression you will make on potential customers. Whether they found you through a search engine or through a link shared by a connection, your website is typically the first point of contact.
5 Easy Ways to Generate More Website Traffic
After your website has been designed (or redesigned) and been successfully launched, it’s everyone’s hope that visitors start flocking to it immediately. In reality, the concept of “build it and they will come” doesn’t always work. The Internet is a crowded place. You...
The problem with most small business websites + how to fix it
You know that having a website is an essential element of your marketing strategy. But just having a presence online isn’t enough to get the results you’re seeking; your website needs to do more than just exist. It needs to attract your target audience, engage them,...
Why Website Content Matters + How to Update It
Do you want a website that converts traffic into leads? You should be nodding your head in agreement. You should also be seriously evaluating the content and the message your website communicates. Your website is more than a digital brochure that potential clients...
9 digital marketing metrics you should start tracking in 2016
The internet has made marketing campaigns far more trackable and measurable. You no longer have to make an educated guess about whether or not a campaign performed. The data you can collect is incredibly detailed and valuable, but it can be overwhelming if you’re...
5 common myths about SEO for law firms
Search engine optimization or SEO is an important part of law firm marketing. Those wanting to capture more traffic and leads place an emphasis on SEO within their overall marketing strategy. It helps ensure visibility among people who are actively looking for legal...
Convert more leads with this law firm internet marketing tip
Building a well-designed, visually appealing website takes time. It’s the foundation of your digital marketing strategy, so you want to do it right. You have to consider your target market, potential keywords and how to best communicate your value proposition –...
10 must-haves for law firm internet marketing success
Internet marketing helps law firms attract new leads and clients. It’s an effective option because you’re able to reach a large audience. Many firms rely on the partners to bring in new business, but a group of partners doesn’t have the same reach as the internet. ...
How law firm SEO can generate better leads
The longstanding way to grow a law practice is through word-of-mouth referrals. Leveraging your network is a smart strategy, one that you should continue to use to drive business. But it shouldn’t be your only source of business. It’s scary to think how many...
23 digital marketing ideas for law firms you can use right now
As more law firms embrace digital marketing, many managing partners are beginning to understand its potential. Building a strong internet presence allows you to reach a larger audience than say networking. That’s because more and more consumers go to the internet...