Most small business owners don’t think of social media as a customer service tool. They view social media as one more thing they have to worry about.  Yes, social media takes a ton of time to manage.  But that doesn’t mean you should overlook the power social media has to turn a negative experience into a positive one.

Back in episode 12 of the podcast we shared some tips on how to respond to negative online reviews. In this episode I share some ways you can take that to the next level.

It involves conducting searches on Twitter and Instagram about three times per week in order to see who is talking about your company.  You might find both positive and negative comments about your products or services.

Doing this takes a little extra effort, but going the extra mile can show people that you’re serious helping your customers.

You can listen to the full episode below for all our insight on using social media as a customer service tool.

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Show notes: More and more people and companies are using Social Media as a customer service tool. Today Liz shares ways to help you get started using Twitter and Instagram.


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