Before the internet it was a lot easier to manage your reputation. Sure, there may have been a few unhappy clients from time to time (hey, you can’t please everyone.)  You expected them to tell their friends and family, and hope that eventually the bad memory would fizzle out.

But with the rise of review websites, customer feedback can live on forever.

So what’s a small business to do?  First of all, stop complaining about it! These websites are here to stay.

Instead of getting upset about a bad review (or the potential for bad reviews) put your energy into building an awesome online reputation.  Consumers look at both good and bad reviews.  If you have enough positive reviews, most consumers will be willing to look past the negative ones.

You can listen to the full episode below for all our insight on why reputation management matters. We’ll give you some tips on how to best handle the negative feedback.

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Show notes:  What is reputation management and why should it matter to your small business? We’ll explain and Liz gives a personal example of a wonderful and recent reputation management experience at a local establishment. Part one of a series.