Maybe you’re looking to spread the word about your company’s latest amazing products or services. Or, maybe you’re a brand new company just getting started in your industry. While typical marketing and public relations can go a long way, one of the newest forms of “word of mouth” advertising involves what are called brand ambassadors.
What is a brand ambassador?
A brand ambassador is a person who basically volunteers to help represent and promote your company’s products or services. They essentially embody your company’s identity, whether through appearance, demeanor, values or voice and act as a cheerleader for your brand.
Why do they do this? Basically, because they fully believe in your brand. Perhaps your brand ambassador started out as a satisfied client or customer and he or she is willing to spread the word about how great your company is. Usually, brand ambassadors are unpaid, besides whatever goods or services you provide them for their efforts. These are not celebrity spokespeople; they are real people getting real enjoyment from your products.
Why are brand ambassadors important?
Brand ambassadors will help create a buzz for your brand via social media. They’re able to expand your business’s reach; remember, in today’s pay-to-play social media world, it’s becoming more and more difficult for those business pages to reach their ideal customers. But, brand ambassadors are able to share their positive experiences with your company to all their friends and families across all the social platforms they’re on. You can see how much easier it is to reach so many more potential customers.
For more information about brand ambassadors, check out our recent podcast on this very topic!
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