After your website has been designed (or redesigned) and been successfully launched, it’s everyone’s hope that visitors start flocking to it immediately.
In reality, the concept of “build it and they will come” doesn’t always work. The Internet is a crowded place. You have to work hard to get your message and your brand in front of consumers.
Even if you’re getting a decent amount of traffic to your site, the more (quality) traffic you generate will help increase the number of leads and conversions. Luckily, there are some fairly simple ways to actively drive more traffic to your website.
Generating More Traffic to Your Website
The first step in driving more traffic to your website is to identify your target audience.
Who are you trying to reach? Who is your best potential customer?
It’s recommended to create at least three different buyer personas/target audiences so you can align any type of advertising campaign with your target audience. Once you’ve pinpointed your personas, you can create customized campaigns designed to bring that audience to your website.
Here are five easy ways to generate more website traffic:
Facebook has made it simple to advertise to a very specific audience. While having an engaging Facebook page is an important element to your marketing efforts, you can also designate a modest budget for getting more clicks to your website with Facebook ads. Choose the option of “Clicks to Website” from Facebook ads manager, and you’ll easily be walked through the ad creation process.
Pay-Per-Click Advertising with Google AdWords
Using Google AdWords, you can set an advertising budget and only pay when people click on your ads. You’ll need to choose the proper keywords to bid on and create ad text around them. These ads will appear at the beginning of the Google search results page when people search for the terms you’ve identified.
When you’re an expert in something, lend your skills to others! Reaching out to provide a blog post on another reputable website will help lead visitors back to your own site while helping to build your brand and prove your expertise.
LinkedIn Pulse Articles
LinkedIn is the world’s largest professional network on the internet, and LinkedIn Pulse is their award-winning daily news application. Pulse allows members to publish and share content to reach their potential audiences at just the right time. As you’re writing and publishing your article, make sure to backlink to your website and your own blog.
Providing a monthly email newsletter is also a great way to drive more traffic to your website. Just one successful email blast can result in a nice uptick in traffic, and you can also provide a form on your website for visitors to easily subscribe.
If you’re looking for more customers, increasing the traffic to your website is the first step to generating results. If you need help with any of these strategies, leave us a comment and we’ll be sure to respond!