SEO for eCommerce: Keyword Research and Why it Matters
Businesses currently exist in an environment that is driven by two things: Visibility and internet traffic. These elements are necessary for generating leads and moving merchandise.
10 Automated Emails Every eCommerce Company Needs
Automated emails are one of the best methods to nurture leads and convert them into paying customers. When you have an effective email campaign that provides significant amounts of value to those who follow your content, your organization can generate revenue with minimal ongoing effort.
7 Marketing Metrics Every Manufacturer Should be Tracking
As the world becomes more and more digital in its communication, marketing campaigns utilize a set of metrics that are much more trackable and manageable than they ever were.
Increase Website Conversions: Simple Site Edits for Manufacturers
With endless items to split test, the challenge for marketing departments is knowing what site changes to implement because there are many variables that affect conversions.
Manufacturers: Five Easy Ways to Generate More Website Traffic
Even if you’re seeing a decent amount of traffic to your site, the more quality traffic you generate will help increase the number of leads and conversions for your sales team.
The Current State of Marketing and Sales
Buying Behavior is Changing Rapidly Consumer buying behavior is changing constantly, depending on the latest devices, technology or economic conditions. As professional marketers I believe it’s our job to have a pulse on this buying behavior. It’s our job to sift...
Marketing During COVID-19: Advice and Best Practices
Unexpected events such as floods, earthquakes or epidemics can rattle even the most prepared business. COVID-19 is proof that your organization needs well-documented strategies that are based on sound data and can be revised quickly as economic conditions shift.
5 Easy Ways to Generate More Website Traffic
The internet is crowded. You have to work hard to get your message and your brand in front of consumers. If you want to generate more website traffic, you need a clear strategy.
Why Website Content Matters + How to Update It
A well-rounded digital marketing strategy includes many elements. From paid advertisements to organic search engine marketing, your brand needs to be present and visible on numerous channels. However, there is an underlying component that fuels it all: content.
3 reasons why delegating your marketing to your admin staff is a big mistake
As business owners, we’re always trying to work efficiently with the time we have. The best way to do this is to delegate various tasks to our support staff. I do this all the time with tasks like proofreading, email follow-up and social media scheduling. It allows...