Businesses currently exist in an environment that is driven by two things: Visibility and internet traffic. These elements are necessary for generating leads and moving merchandise.
Automated emails are one of the best methods to nurture leads and convert them into paying customers. When you have an effective email campaign that provides significant amounts of value to those who follow your content, your organization can generate revenue with minimal ongoing effort.
As the world becomes more and more digital in its communication, marketing campaigns utilize a set of metrics that are much more trackable and manageable than they ever were.
With endless items to split test, the challenge for marketing departments is knowing what site changes to implement because there are many variables that affect conversions.
Even if you’re seeing a decent amount of traffic to your site, the more quality traffic you generate will help increase the number of leads and conversions for your sales team.
Buying Behavior is Changing Rapidly Consumer buying behavior is changing constantly, depending on the latest devices, technology or economic conditions. As professional marketers I believe it’s our job to have a pulse on this buying behavior. It’s our job to sift...
Unexpected events such as floods, earthquakes or epidemics can rattle even the most prepared business. COVID-19 is proof that your organization needs well-documented strategies that are based on sound data and can be revised quickly as economic conditions shift.
The internet is crowded. You have to work hard to get your message and your brand in front of consumers. If you want to generate more website traffic, you need a clear strategy.
A well-rounded digital marketing strategy includes many elements. From paid advertisements to organic search engine marketing, your brand needs to be present and visible on numerous channels. However, there is an underlying component that fuels it all: content.
As business owners, we’re always trying to work efficiently with the time we have. The best way to do this is to delegate various tasks to our support staff. I do this all the time with tasks like proofreading, email follow-up and social media scheduling. It allows...