The Current State of Marketing and Sales

The Current State of Marketing and Sales

Buying Behavior is Changing Rapidly Consumer buying behavior is changing constantly, depending on the latest devices, technology or economic conditions. As professional marketers I believe it’s our job to have a pulse on this buying behavior. It’s our job to sift...

Marketing During COVID-19: Advice and Best Practices

Marketing During COVID-19: Advice and Best Practices

Unexpected events such as floods, earthquakes or epidemics can rattle even the most prepared business. The events that have unfolded in the past several weeks have demonstrated that it’s important to have well-document strategies for your business that are based on sound data and can be revised quickly as economic conditions shift.

7 Marketing Metrics Every Manufacturer Should be Tracking

5 Easy Ways to Generate More Website Traffic

After your website has been designed (or redesigned) and been successfully launched, it’s everyone’s hope that visitors start flocking to it immediately. In reality, the concept of “build it and they will come” doesn’t always work. The Internet is a crowded place. You...

The important part of networking: follow up!

The important part of networking: follow up!

This article is a guest post by Lisa Crilley Mallis of SystemSavvy Consulting, LLC. How often do you attend networking events or workshops full of potential clients? You know that stack of business cards you accumulate by the time you leave - what do you do with...