7 Marketing Metrics Every Manufacturer Should be Tracking
As the world becomes more and more digital in its communication, marketing campaigns utilize a set of metrics that are much more trackable and manageable than they ever were.
Increase Website Conversions: Simple Site Edits for Manufacturers
With endless items to split test, the challenge for marketing departments is knowing what site changes to implement because there are many variables that affect conversions.
Manufacturers: Five Easy Ways to Generate More Website Traffic
Even if you’re seeing a decent amount of traffic to your site, the more quality traffic you generate will help increase the number of leads and conversions for your sales team.
The Current State of Marketing and Sales
Buying Behavior is Changing Rapidly Consumer buying behavior is changing constantly, depending on the latest devices, technology or economic conditions. As professional marketers I believe it’s our job to have a pulse on this buying behavior. It’s our job to sift...
Marketing During COVID-19: Advice and Best Practices
Unexpected events such as floods, earthquakes or epidemics can rattle even the most prepared business. The events that have unfolded in the past several weeks have demonstrated that it’s important to have well-document strategies for your business that are based on sound data and can be revised quickly as economic conditions shift.
5 Easy Ways to Generate More Website Traffic
After your website has been designed (or redesigned) and been successfully launched, it’s everyone’s hope that visitors start flocking to it immediately. In reality, the concept of “build it and they will come” doesn’t always work. The Internet is a crowded place. You...
Why Website Content Matters + How to Update It
Do you want a website that converts traffic into leads? You should be nodding your head in agreement. You should also be seriously evaluating the content and the message your website communicates. Your website is more than a digital brochure that potential clients...
3 reasons why delegating your marketing to your admin staff is a big mistake
As business owners, we’re always trying to work efficiently with the time we have. The best way to do this is to delegate various tasks to our support staff. I do this all the time with tasks like proofreading, email follow-up and social media scheduling. It allows...
The important part of networking: follow up!
This article is a guest post by Lisa Crilley Mallis of SystemSavvy Consulting, LLC. How often do you attend networking events or workshops full of potential clients? You know that stack of business cards you accumulate by the time you leave - what do you do with...
The best digital marketing ideas for law firms
Building an online presence is no longer an option. It’s really a necessity if you want to be seen among your target market and generate leads. But there are so many ways to approach digital marketing for your law firm. Where should you start? And where is your time...