Manufacturers: Five Easy Ways to Generate More Website Traffic
Discover how manufacturers can generate more web traffic, leads and sales for measurable growth.
How to Generate More Traffic, Leads and Sales
Good marketers know that it takes more than an eye-catching website to generate traffic, leads and sales. You have to work to get your message and your brand in front of customers.
The more quality traffic you generate will help increase the number of leads and conversions for your sales team. This is a numbers game built on maintaining strong internet visibility. The best marketers explore multiple methods to increase website traffic in order to achieve consistent, year-over-year traffic growth.
Here are five tried and true ways we’ve generated more website traffic for our manufacturing clients.
Always Be Optimizing Your Website
Website optimization isn’t one and done. It’s an ongoing task. While the frequency of these updates will be determined by the competitiveness of your specific niche/keywords, it’s necessary to make this a reoccurring priority. Updating on-page elements like title tags and meta descriptions are important.
The single biggest step you can take is to publish new content in the form of articles, case studies or podcast transcripts. Search engines continue to reward new content, so keep this in mind if your goal is to attract more organic traffic.
Pay-Per-Click Ads with Google and Bing
The caveat to this is that will take some testing to nail down the exact targeting in order to get results.
Pro Tip: Digital advertising on Google places you at the top of a search results page, getting your brand in front of potential customers immediately.
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Estimates say that 75% to 85% of people who visit your site will never return. You’ve dedicated time and resources to get visitors on your site, but without staying top of mind, they are off exploring other websites – perhaps even your competitors’ websites.
We’ve all experienced retargeting campaigns. You might be casually shopping for a new bike helmet, and suddenly those helmets start popping up wherever you go online. You can do the same thing with your own products and services. Most companies target recent website visitors for a period of 15 to 30 days. For manufacturers that have longer sales cycles, you might consider “following” them around for longer.
There are several tools that make retargeting campaigns super easy to implement. Our two favorites are Google Ads and AdRoll.
Submit Guest Articles to Industry Publications
Targeted Emails to Current and Perspective Clients
Email is one of our favorite ways to generate a noticeable uptick in traffic to your website. If it’s a warm audience composed of past and current customers, you can ensure top of mind awareness through emails. A cold email list of prospects that you have acquired from, say, a trade show can be nurtured over time to build awareness for your brand.
Increasing the traffic to your website is the first step to generating measurable marketing results. Are you wondering how to generate traffic to your website? Contact us if you have questions about these strategies.
As supply chain issues create out-of-stock scenarios across industries, brands are missing the opportunity to better align their marketing, sales and supply chain leaders. Learn how internal teams can work together during this crisis.
Reaching customers without intruding on their privacy continues to be a priority for marketers. Google, Apple and Facebook have taken steps to reduce third-party tracking. First-party data is readily available and much easier to collect than you might think.
In a world where online sales channels have become increasingly important, digital content is a necessary part of your marketing strategy that you cannot ignore. But creating quality content takes time, creative energy and a strong understanding of search engines.
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