WordPress Websites: What to Look for in a Web Design Company

WordPress Websites: What to Look for in a Web Design Company

WordPress Websites: What to Look for in a Web Design Company

Find the Right Partner to Build Your WorkdPress Website 

Having a strong website is important because it’s often the first impression you will make on potential customers. Whether they found you through a search engine or through a link shared by a connection, your website is typically the first point of contact.  A strong website is well-organized, easy to navigate, modern (in terms of style and layout), functional, branded, and motivates the visitor to do business with you.

A company specializing in website design and development will help you achieve a website that looks great and is suited to your style or brand. A website developer will use the designer’s specifications in order to bring the concept to life. Here’s what to look for when choosing a WordPress web designer company:

Are They The Total Package?

It takes a surprising number of specialists to launch a successful website. A content specialist will ensure you nail the marketing messages. A graphic designer can make those words pop. And a developer has the technical expertise to ensure everything functions properly. Make sure the company you partner with is able to handle the content, design and any custom coding needed for your website to function the way you want it to.

Review Their Portoflio

What has the web designer or developer done for other companies? Do you like their past work? While it’s true that the definition of what makes a great website varies slightly from company to company, you should observe a level of design and function that is indicative of a professional. Looking at the projects that your web design and development firm have already completed will give you the best idea of what they can do for you.

Hw Big is This Company – And How Big is Their Average Client?

Designing a website for a small business is much different than designing a website for a large corporation. The scope of work and resources required are drastically different. If a firm doesn’t understand your needs and how to fill them (one-on-one meetings, the ability to change things on your own in the content management system, follow up help after the project is complete), you might need to consider a firm better suited to work with small and mid-size businesses.

Pro Tip: It’s advantageous to work with a company that you can form a long-term business relationship with. Not all freelancers are interested in long-term relationships because they may not have the resources to support your future goals.

Consider Your Timeline

Do you need this project done quickly? Is there a specific date you have in mind to launch? Making sure that a company can plan a reasonable timeline, or that they can follow the timeline you have in mind, will help the project go smoothly. And don’t forget to ask how the relationship between your company and theirs will continue once the project is complete.

Upfront and Ongoing Investment

Depending on the status of your business, price can be a major factor in deciding who designs, builds, and maintains your website. Websites are a lot like cars, ranging from a few hundred dollars to hundreds of thousands of dollars depending on the functionality, appearance and security required. That’s why it’s important to clearly define your goals and requirements and educate yourself on the resources required to make it happened. And remember, even after design, development, and implementation websites require maintenance. They are a tool that can help your business grow and thrive when properly maintained.

We believe the best way to achieve your dream website is by hiring a single company dedicated to the design, development, and implementation of your site.  Contact us today for more information.

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Managing partners: how to create your law firm marketing plan

Managing partners: how to create your law firm marketing plan

Marketing is an important business activity that many business owners push to the back burner.  When clients are calling and questions need answered, it’s easy to say “I’ll do that tomorrow.” As the firm’s managing partner, you’ve got a lot on your plate.  You’re...

read more
3 ways the internet has changed law firm advertising

3 ways the internet has changed law firm advertising

In a few short years, the internet has drastically changed how companies advertise and market their services.  Companies used to rely on ‘interruptive’ messages to convince consumers about the value of their product or service.  But over time, consumers started to...

read more

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5 Easy Ways to Generate More Website Traffic

5 Easy Ways to Generate More Website Traffic

5 Easy Ways to Generate More Website Traffic

5-easy-ways-to-generate-website-traffic
After your website has been designed (or redesigned) and been successfully launched, it’s everyone’s hope that visitors start flocking to it immediately. In reality, the concept of “build it and they will come” doesn’t always work. The Internet is a crowded place. You have to work hard to get your message and your brand in front of consumers. Even if you’re getting a decent amount of traffic to your site, the more (quality) traffic you generate will help increase the number of leads and conversions. Luckily, there are some fairly simple ways to actively drive more traffic to your website.

Generating More Traffic to Your Website

The first step in driving more traffic to your website is to identify your target audience. Who are you trying to reach? Who is your best potential customer? It’s recommended to create at least three different buyer personas/target audiences so you can align any type of advertising campaign with your target audience. Once you’ve pinpointed your personas, you can create customized campaigns designed to bring that audience to your website. Here are five easy ways to generate more website traffic:

Facebook Advertising

Facebook has made it simple to advertise to a very specific audience. While having an engaging Facebook page is an important element to your marketing efforts, you can also designate a modest budget for getting more clicks to your website with Facebook ads. Choose the option of “Clicks to Website” from Facebook ads manager, and you’ll easily be walked through the ad creation process.

Pay-Per-Click Advertising with Google AdWords

Using Google AdWords, you can set an advertising budget and only pay when people click on your ads. You’ll need to choose the proper keywords to bid on and create ad text around them. These ads will appear at the beginning of the Google search results page when people search for the terms you’ve identified.

Guest Blogging

When you’re an expert in something, lend your skills to others! Reaching out to provide a blog post on another reputable website will help lead visitors back to your own site while helping to build your brand and prove your expertise.

LinkedIn Pulse Articles

LinkedIn is the world’s largest professional network on the internet, and LinkedIn Pulse is their award-winning daily news application. Pulse allows members to publish and share content to reach their potential audiences at just the right time. As you’re writing and publishing your article, make sure to backlink to your website and your own blog.

Email Newsletters

Providing a monthly email newsletter is also a great way to drive more traffic to your website. Just one successful email blast can result in a nice uptick in traffic, and you can also provide a form on your website for visitors to easily subscribe. If you’re looking for more customers, increasing the traffic to your website is the first step to generating results. If you need help with any of these strategies, leave us a comment and we’ll be sure to respond!

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Managing partners: how to create your law firm marketing plan

Managing partners: how to create your law firm marketing plan

Marketing is an important business activity that many business owners push to the back burner.  When clients are calling and questions need answered, it’s easy to say “I’ll do that tomorrow.” As the firm’s managing partner, you’ve got a lot on your plate.  You’re...

read more
3 ways the internet has changed law firm advertising

3 ways the internet has changed law firm advertising

In a few short years, the internet has drastically changed how companies advertise and market their services.  Companies used to rely on ‘interruptive’ messages to convince consumers about the value of their product or service.  But over time, consumers started to...

read more

Subscribe to Get The Latest Insight.

What’s makes marketing so challenging?

Trying to keep-up with the tools, technology and the limited attention span of your target market. Get our tips on how to grow leads and revenue, delivered directly to your inbox.

Join The List

Request a Consultation.

Are you ready to take action? Let’s see how we can reach your goals with a 20-minute introductory call.
The problem with most small business websites + how to fix it

The problem with most small business websites + how to fix it

The problem with most small business websites + how to fix it

You know that having a website is an essential element of your marketing strategy. But just having a presence online isn’t enough to get the results you’re seeking; your website needs to do more than just exist. It needs to attract your target audience, engage them, educate them, and convince them to buy from you. The problem with most small business websites is a lack of engagement. People visit your site and don’t get “pulled-in” with an interesting or relevant message. As a result, visitors leave and never come back. Estimates say that 75% to 85% of people who visit your site will never return.

That means you spent a lot of time and money developing a website that makes a terrible first impression. Or you spent a ton of time developing and launching a website, and haven’t bothered to update in months or even years. (check out this article to understand why frequent website updates are important.) If you’re curious about the level of engagement on your site, take a look at your bounce rate in Google Analytics – this is one of the metrics you should be checking regularly. Anything over 70% is much too high. Ideally you want to see a number between 30% and 55% Basically, just having a website that is easily found online is simply not enough. Visitors need to have a reason to stay on your site.

Getting visitors to stay on your site 

Regardless of whether you’re building a new website from scratch or considering a redesign, there are certain key elements to include. Remember, your website is a representation of your company. The overall design and color scheme is important, as is the message/content. Visitors will take note of your company’s credibility, professionalism, and stability from the moment they land on your website. They’ll want to feel welcomed and know they’re in the right place to get their questions answered or their problems solved. Getting visitors to stay on your site and connect with your brand means you must:

  • Have an understanding of your customers/clients pain points and how you solve them
  • Have an understand of the journey they take in order to solve these pain points
  • Then you’ll align your website and sales process with this journey (also known as the buyer’s journey)

If you’re thinking “I just built a website so I’d have something out there for people to find,” then it’s no wonder why your website doesn’t generate leads for your company! Remember that a website is always in development.  The time and energy you spent on your current website was not wasted – it’s a place to start. Now you need to update your site so it’s helping you generate and nurture leads.

Elements of a great website 

In addition to having a very clear and concise message, the visual and technical components are important as well. A study conducted by Stanford University found that the visual design of a website is the first indicator of a site’s credibility. Make sure your site’s design is consistent. Take care to use the right types of images. Stock images are acceptable, but make sure they represent your company accurately. Make sure you have clear navigation at the top of the site. Visitors shouldn’t have to think too much about where they need to go; good navigation will lead them throughout the site naturally. Finally, make sure your site is accessible for all users, regardless of what browser they’re using or what application they’re in. Your website needs to be mobile and tablet-friendly, too!

Remember, along with these design elements, the content on your site will ultimately convince visitors of your credibility. Keep your content organized and useful so your customers don’t abandon your site to move on to a competitor’s.

Read 
More Articles.

Read 
More Articles.

Managing partners: how to create your law firm marketing plan

Managing partners: how to create your law firm marketing plan

Marketing is an important business activity that many business owners push to the back burner.  When clients are calling and questions need answered, it’s easy to say “I’ll do that tomorrow.” As the firm’s managing partner, you’ve got a lot on your plate.  You’re...

read more
3 ways the internet has changed law firm advertising

3 ways the internet has changed law firm advertising

In a few short years, the internet has drastically changed how companies advertise and market their services.  Companies used to rely on ‘interruptive’ messages to convince consumers about the value of their product or service.  But over time, consumers started to...

read more

Subscribe to Get The Latest Insight.

What’s makes marketing so challenging?

Trying to keep-up with the tools, technology and the limited attention span of your target market. Get our tips on how to grow leads and revenue, delivered directly to your inbox.

Join The List

Request a Consultation.

Are you ready to take action?
Let’s see how we can reach your goals with a 20-minute introductory call.

Why Website Content Matters + How to Update It

Why Website Content Matters + How to Update It

Do you want a website that converts traffic into leads?  You should be nodding your head in agreement.  You should also be seriously evaluating the content and the message your website communicates.

Your website is more than a digital brochure that potential clients might peruse at their leisure. This is an important step in the sales process – or what we call the buyer’s journey.

It’s important because it gives you the opportunity to demonstrate your knowledge, expertise and capabilities.  Buyers who are just starting to do their research are looking for some preliminary insight on their problem (i.e. – reading blogs and downloading checklists and tip sheets.)

Other buyers who are closer to making a purchase will take a detailed look at the products/services you offer (i.e. – evaluating the benefits and reading testimonials.)

If you’re thinking to yourself, “crap, my website is so outdated it’s embarrassing,” you’re not alone.

Many small business owners launched their website a few years ago and haven’t bothered to update it since.  This means product/service descriptions are outdated and what you’re actually saying and delivering to the client has changed.

It creates a disconnect for your clients and hurts the brand you’ve spent so much time building.

The bottom line is that along with having a great design for your website, it’s also vital that the information you’re providing is high-quality, relevant, and can convert visitors to your site into customers.

Quality content on your website

So, what kind of quality content should be included on your website? First of all, it should be unique.  This will help with your search engine ranking, and it will also set you apart from the competition.

Second, you have to appeal to your target market, or what we call buyer personas.  The content you publish should inspire them to take action.

In order to demonstrate that you’re the expert, you’ll want to provide statistics, case studies and testimonials. Your content should be educational and written in a way that people can easily understand; in other words, don’t sound like a robot and limit the use of jargon.

Finally, the content on your site should also be fresh and updated often. If a potential customer lands on your home page only to find the information is three years old, they probably won’t continue much further along the buying cycle.

Your content should:

  • Be uniquely you
  • Appeal to your audience
  • Demonstrate that you’re the expert
  • Be updated regularly

Keeping the content on your site updated regularly

Developing the messaging for your website shouldn’t be done on a whim.  This takes careful planning. You’ll want to consider your goals, target markets and your unique selling proposition.  These are also a few of the components in a marketing strategy – you may want to spend time updating that as well to make sure everything is consistent across all channels.

Adding quality content to your site does take some time and effort, but the results can be well worth it.  If it’s done correctly, you’ll see improved engagement on your website and an improvement in your search rankings.

For years I touted blogs as the go-to source for fresh content on a website.  While I still think blogging is important, it’s not the only type of content you should consider.  You might also want to publish:

Remember, the types of content you publish regularly need to align with your buyer persona and your sales process.

You can keep organized with a content and promotions calendar.  You might also consider delegating some of these tasks to a marketing agency or consultant because you may not have the expertise in-house to do this effectively.

Final thoughts

Remember, the content on your site should be clear and concise and the value you offer should be front and center.  With search engines getting smarter and buyers getting more selective, it is the content that will ultimately turn a prospect into a lead, and then into a valuable customer.

Have more questions about publishing quality content on your website? Leave a comment below and we’ll be sure to respond!

5 danger signs

Why Website Content Matters + How to Update It

An introduction to SEO for law firms

In order to stay competitive in the digital world, more and more emphasis is being placed on building a strong internet presence.  This includes things like maintaining social profiles and utilizing video and email to communicate.  But the most important digital marketing activities for your law practice should take place on your website, which serves as the starting point for all your campaigns.

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