by Liz Hersh | May 8, 2020 | Marketing, Social Media
There may come a time when your small business has to deal with the dreaded internet troll. An internet troll is someone who may have had a negative experience with your company, and they take their grievances to the internet by posting inflammatory statements or...
by Liz Hersh | Mar 3, 2017 | Marketing, Social Media
Back in 2015, Facebook introduced their new Facebook Pixel. You’ve probably heard of Google Analytics, and are aware of how adding this code to your website allows you to track how many times certain pages on your site have been viewed. The Facebook Pixel takes...
by Liz Hersh | Sep 21, 2016 | Marketing, Social Media
Original podcast show notes: It’s no secret that video and video marketing are on the rise. People today are spending more time with digital video than with social media. How can you as a small business owner effectively manage and publish good video content...
by Liz Hersh | Sep 20, 2016 | Marketing, Social Media
Original podcast show notes: Today Liz has a good overview of things you should consider before you create your next FB ad campaign. Whether you’re a novice w Facebook ads or have more than a few campaigns under your belt today’s episode is sure to give...
by Liz Hersh | Aug 25, 2016 | Marketing, Social Media
Original podcast show notes: You almost need a Ph.D. in Facebook Ads in order to have the best impact for your budget. Today Liz gives us three strong tips to help you maximize your Facebook budget. Editor’s note: This episode was recorded under our previous brand....
by Liz Hersh | Aug 18, 2016 | Marketing, Social Media
Original podcast show notes: What is a lookalike audience and why is it a powerful tool your small business should be using? Today Liz explains what it is and how to take advantage of this Facebook tool. Editor’s note: This episode was recorded under our previous...
