Having a strong website is important because it’s often the first impression you will make on potential customers. Whether they found you through a search engine or through a link shared by a connection, your website is typically the first point of contact.
Manufacturers: Five Easy Ways to Generate More Website Traffic
How to Generate More Traffic, Leads and Sales
Always Be Optimizing Your Website
Website optimization isn’t one and done. It’s an ongoing task. While the frequency of these updates will be determined by the competitiveness of your specific niche/keywords, it’s necessary to make this a reoccurring priority. Updating on-page elements like title tags and meta descriptions are important.
The single biggest step you can take is to publish new content in the form of articles, case studies or podcast transcripts. Search engines continue to reward new content, so keep this in mind if your goal is to attract more organic traffic.
Pay-Per-Click Ads with Google and Bing
Pro Tip: Digital advertising on Google places you at the top of a search results page, getting your brand in front of potential customers immediately.
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Estimates say that 75% to 85% of people who visit your site will never return. You’ve dedicated time and resources to get visitors on your site, but without staying top of mind, they are off exploring other websites – perhaps even your competitors’ websites.
We’ve all experienced retargeting campaigns. You might be casually shopping for a new bike helmet, and suddenly those helmets start popping up wherever you go online. You can do the same thing with your own products and services. Most companies target recent website visitors for a period of 15 to 30 days. For manufacturers that have longer sales cycles, you might consider “following” them around for longer.
There are several tools that make retargeting campaigns super easy to implement. Our two favorites are Google Ads and AdRoll.
Submit Guest Articles to Industry Publications
Targeted Emails to Current and Perspective Clients
Email is one of our favorite ways to generate a noticeable uptick in traffic to your website. If it’s a warm audience composed of past and current customers, you can ensure top of mind awareness through emails. A cold email list of prospects that you have acquired from, say, a trade show can be nurtured over time to build awareness for your brand.
Increasing the traffic to your website is the first step to generating measurable marketing results. Are you wondering how to generate traffic to your website? Contact us if you have questions about these strategies.
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With endless items to split test, the challenge for marketing departments is knowing what site changes to implement because there are many variables that affect conversions.
Even if you’re seeing a decent amount of traffic to your site, the more quality traffic you generate will help increase the number of leads and conversions for your sales team.
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