by Liz Hersh | Jan 14, 2016 | Legal Marketing, Marketing
Building an online presence is no longer an option. It’s really a necessity if you want to be seen among your target market and generate leads. But there are so many ways to approach digital marketing for your law firm. Where should you start? And where is your time...
by Liz Hersh | Jan 7, 2016 | Legal Marketing, Marketing
You’ve been in business for a few years now, and you’ve managed to get by without a marketing plan. Why take the time and effort to create one now? Will it really make a difference in your business? I can say with absolute certainty that it will. I always compare a...
by Liz Hersh | Dec 22, 2015 | Legal Marketing, Marketing
You’ve reached a point in your law practice where your time is allocated to running the business. The attorneys and your support staff are busy with the client load, which is great. This is a fantastic place to be in. But this also means that your support staff has...
by Liz Hersh | Dec 7, 2015 | Company News, Legal Marketing
I was recently featured as a guest on the Law Business Podcast! I had a great conversation with the host, Borbala Banto, about the power of inbound marketing and how law firms can use a digital strategy to grow the practice. Here are some highlights from my...
by Liz Hersh | Nov 16, 2015 | Legal Marketing, Marketing
You know that you need to be building a strong web presence because the vast majority of consumers looking for a product or service use the internet for research. But web marketing, SEO, blogging and social media are technical and intangible – and can be confusing for...
by Liz Hersh | Nov 10, 2015 | Legal Marketing, Marketing, SEO
Search engine optimization or SEO is an important part of law firm marketing. Those wanting to capture more traffic and leads place an emphasis on SEO within their overall marketing strategy. It helps ensure visibility among people who are actively looking for legal...
