Email is one of the most effective marketing tools available, and it can have very substantial effects on your bottom line. According to a HubSpot survey, more than 50% of respondents said they read most of their email – proof that email is still a great way to reach current and potential clients.
The rise of social media marketing has mistakenly led many business owners to think email marketing is no longer useful.
Email ROI is still the highest among all internet-based marketing mediums. Businesses earn an average of $40 for every $1 spent on email marketing – or a 4,000 percent ROI. Email campaigns remain an important marketing tool that anyone can use to grow their business.
Even as other marketing activities prove to be useful to your business and brand awareness, view email marketing as a valuable addition to your marketing strategy.