10 must-haves for law firm internet marketing success

10 must-haves for law firm internet marketing success

Internet marketing helps law firms attract new leads and clients.  It’s an effective option because you’re able to reach a large audience.

Many firms rely on the partners to bring in new business, but a group of partners doesn’t have the same reach as the internet.  With the right strategy in place, you can target a specific audience and reach many individuals who need your exact legal expertise.

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This is what’s missing from your law firm marketing strategy

This is what’s missing from your law firm marketing strategy

When you think of a traditional law firm marketing strategy, you likely envision a comprehensive plan designed to achieve overarching business and sales goals.  Along with those goals, you need to detail your budget, timeline and the specific tools and tactics you’ll implement.  But there is an important component missing from your marketing strategy: buyer personas.

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