by Liz Hersh | May 8, 2020 | Marketing, Social Media
There may come a time when your small business has to deal with the dreaded internet troll. An internet troll is someone who may have had a negative experience with your company, and they take their grievances to the internet by posting inflammatory statements or...
by Liz Hersh | Apr 27, 2020 | Industry Insight, Marketing
Buying Behavior is Changing Rapidly Consumer buying behavior is changing constantly, depending on the latest devices, technology or economic conditions. As professional marketers I believe it’s our job to have a pulse on this buying behavior. It’s our job to sift...
by Liz Hersh | Mar 21, 2020 | Marketing
Organizations Can Not Only Survive, But Thrive In April of 2009, I took a crazy leap of faith and started Hersh PR and Marketing. I was 23 years old, essentially fresh out of college and I had no idea how the Great Recession would play out. Fast forward to 2020 and...
by Liz Hersh | Mar 6, 2017 | Marketing, Public Relations
Maybe you’re looking to spread the word about your company’s latest amazing products or services. Or, maybe you’re a brand new company just getting started in your industry. While typical marketing and public relations can go a long way, one of the...
by Liz Hersh | Mar 3, 2017 | Marketing, Social Media
Back in 2015, Facebook introduced their new Facebook Pixel. You’ve probably heard of Google Analytics, and are aware of how adding this code to your website allows you to track how many times certain pages on your site have been viewed. The Facebook Pixel takes...
