by Liz Hersh | Apr 27, 2020 | Industry Insight, Marketing
Buying Behavior is Changing Rapidly Consumer buying behavior is changing constantly, depending on the latest devices, technology or economic conditions. As professional marketers I believe it’s our job to have a pulse on this buying behavior. It’s our job to sift...
by Liz Hersh | Mar 21, 2020 | Marketing
Organizations Can Not Only Survive, But Thrive In April of 2009, I took a crazy leap of faith and started Hersh PR and Marketing. I was 23 years old, essentially fresh out of college and I had no idea how the Great Recession would play out. Fast forward to 2020 and...
by Liz Hersh | Mar 6, 2017 | Marketing, Public Relations
Maybe you’re looking to spread the word about your company’s latest amazing products or services. Or, maybe you’re a brand new company just getting started in your industry. While typical marketing and public relations can go a long way, one of the...
by Liz Hersh | Mar 3, 2017 | Marketing, Social Media
Back in 2015, Facebook introduced their new Facebook Pixel. You’ve probably heard of Google Analytics, and are aware of how adding this code to your website allows you to track how many times certain pages on your site have been viewed. The Facebook Pixel takes...
by Liz Hersh | Feb 20, 2017 | Marketing
So, it’s time for your small business to hire a marketing agency. Maybe you’ve been wearing too many hats, trying to run your company, pay the bills, follow up on leads and redesign your website and there’s simply not enough time in the day to figure...