Inbound marketing for law firms

Inbound marketing for law firms

The way law firms market and acquire clients is changing rapidly due to the new ways consumers obtain information.  Ten years ago, traditional outbound marketing activities dominated the marketplace – things like direct mail, TV and radio advertisements.  But these...
Misconceptions about law firm branding

Misconceptions about law firm branding

Most business owners hear the term branding and immediately think logos and taglines.  Their mind goes to the Nike swoosh logo or the McDonald’s arches.  They tell themselves “I’ll never have a brand that’s recognizable like that.”  In the case of law firms, the...